Eteaket, a leader in tea innovation, opens the doors of its first retail store in Edinburgh, the home of its award-winning tea room. The store is unlike anything else in the capital of Scotland, and is set to redefine British tea culture. Eteaket are leaf tea experts and tea innovators and are constantly experimenting with their teas to create iced teas, tea cocktails, tea lattes and many more tea inspired delights.
Following on from the popularity of their tea rooms and the subsequent sales of their tea leaves, Eteaket tasked SPLINTR with designing and fabricating an interactive and engaging space that focused on customer experience in their new home on 111 Rose St. Key to the project was the design of product display which allows customers to smell and try teas before purchasing. Using a primarily neutral palette, Eteakets tea colour coding system was incorporated into the design to help guide customers to different teas and products around the store.