Proven goods co.

We first worked with Proven Goods back in 2020, when we fabricated one of our ‘Safe Servers’ for them to help them safely re-open and sell their delicious doughnuts after lockdown. Fast forward to 2023 and we were back working with them, this time to completely re design the layout of their Newcastle production warehouse and shop. Proven Goods are frequently blessed with a long queue of customers that extends out the door and into the carpark. The new interior concept makes it easier to manage this queue, giving customers the space they need to move efficiently along the doughnut purchasing process. Throughout the space we used a material palette of light Douglas Fir, Grey microcement and white powdercoated steel, as well as using splashes of their statement dusty pink. We created a long customer counter with plenty of glass doughnut display which can be seen from outside. The front and back spaces are separated by a large steel and glass partition wall, providing a backdrop to the counter . The kitchen has been completely re-designed to increase efficiency, with it all being centred around a large custom stainless work table. Externally, we made changes to the signage, and added a long pink fence in their outdoor seating space.